If you are someone who colors their hair and is concerned about the damage the harsh chemicals are doing to the environment and your hair, worry no more! L’oreal Professionel has created a color line called INOA. This innovative color line is 100 percent ammonia free and oil based which protects the integrity of your hair as well as leaving you with a rich brilliant color.
As the first oil based color created to date, it is truly revolutionary. INOA works by using the oil to push the color deeper into the hair cuticle while forcing the water out. This method is different from other color lines which allow water into the cuticle preventing the color from being fully absorbed by the hair. With no way for water to penetrate the hair due to the oil, the end result is an undeniably vibrant color. The oil moisturizes and smoothes the hair allowing your stylist to give you a blowout with little to no additional styling product.
Another great benefit of the Oil Delivery System used by INOA is that because of the intensified color deposits, INOA guarantees 100 percent gray coverage which for those beginning to gray knows how difficult it is to mask. Although more expensive than regular hair color, it is worth every dollar. Each stylist has to undergo intensive training in order to be certified to apply INOA hair color. If your salon uses L’oreal Professionel hair color they will carry INOA, so when booking your next appointment, ask for INOA.
For more information: www.inoa-us.com/
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